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Sample

Atlantic has always invested heavily in advertising; thousands of pages in children's magazines, comics, weeklies and TV commercials.

But also in shops and toy fairs, L'Atlantic has found a way to advertise its products, exhibiting them assembled and painted.

Some packaging, with the wording "sample" printed, were supplied to shops with the painted contents to be assembled and displayed, while display cases containing assembled and painted Atlantic products were exhibited at toy fairs.